I do not think there is one family who embodies reggae more than the Marley's. Some may argue that in many ways, they are reggae! This family has carried on Bob Marley's legacy, and they continue to produce music that I would dare say would make him proud. But in the digital age, Bob's oldest son, Ziggy has begun to spread reggae in a new way. He has taken to social media to stream his content so that a wider audience can experience this reggae love.
I first saw Ziggy advertising his episodes on his Instagram page. He said he was streaming live on Facebook the Ziggy sessions part 1. This peaked my curiosity, so I looked more into it. This was posted April 24th of this year. In his live streaming sessions, he plays clips of his favorite musical moments throughout his career. We see him performing his own songs as well as his some of his father's music. It is very interesting to see the video content of his concerts live. It is nice to get that virtual experience. We also see his musical moments when he was still with the group, the Melody Makers. It was after this post that I noticing more that he has been continuing this trend for a while now of posting these live streams of his "episodes" including various things that go beyond just his music.
At the beginning of the month on April 10th, he made a post on his Instagram stating that he was going to live stream an episode, "Marley African Road Trip" featuring his brothers, Rohan and Roddie "Ninjo" Marley. The three of them had taken a trip to Africa and Ziggy took to creating what he called a docu-series on his Facebook Live. He posted one per day for the whole week chronicling his adventures with his brothers in Africa.
It is clear that he and his brothers are adamant to carry on their father's legacy of positivity and good music. What is also interesting that Ziggy is making that free through his social media this way that message stretches farther than just those he comes across in his touring. He has seemed to skip the middle man entirely. He does not have a series on Netflix or a film crew, but instead uses footage already captured to piece together these eclectic episodes to share straight to his social media.
While they are not flashy and highly edited like most episodes seen today on other streaming services, these pieced together episodes have a down-home charm to them that fans love. It is the same feeling that his music brings: simpler times and state of being. When you watch these videos, you feel you are right there at his concert or right there talking with him and his brothers. There is more of a connection there because some of the footage looks like it was filmed with your mothers old camcorder that's buried in a box in storage now. Just how their music makes you feel like you are taken back to a calmer state of mind, seeing these videos and listening to that music gives you that same easy feeling.
Because is music is free to stream too. On his Facebook page, there is a whole tab containing albums of his with his songs that you can listen to at your leisure. His full albums are also are Youtube as well. It is more than videos he has made accessible on his social media. When he says he wants the message in his music to be for everybody, he makes it so that everybody can listen to it.
He is now streaming his new single, "Fridays On." Much of his social media, website, and features are now emphasizing his new song. Just like his other content, this new single is free to stream.
I sincerely enjoy this song, and I am glad it is out now. Ziggy always has a great message, but I love the forwardness of this one. It gets straight to the point. Many of his other songs have these themes in them, but this song he seems to drive it home. His music is always relevant to current events with controversial topics that people feel strongly about. I love how his music pushes that message but in such a catchy way.
Ziggy has done well to promote himself on these public platforms while staying true to his music and father's legacy. His website is full of content including blog posts, music, news/updates, and more all to connect to his fans. He has taken marketing his music and content into his own hands on his own platforms, and it is refreshing. He ensures that all his fans and anyone who wants to view his content can do so freely.
I also appreciate this because most streaming services cost monthly to see their content. These little episodes are right on his Facebook so long as you catch them live and in the moment. The fact that easily accessible like this makes you feel this is done more for the fans and the love of music and not to make a quick buck or stay in the spotlight. They are all about spreading their father's legacy, and making this accessible to all audiences gives a deeper meaning to that fact. Makes fans like me feel that these artists are a few left who still care most about making music.
I first saw Ziggy advertising his episodes on his Instagram page. He said he was streaming live on Facebook the Ziggy sessions part 1. This peaked my curiosity, so I looked more into it. This was posted April 24th of this year. In his live streaming sessions, he plays clips of his favorite musical moments throughout his career. We see him performing his own songs as well as his some of his father's music. It is very interesting to see the video content of his concerts live. It is nice to get that virtual experience. We also see his musical moments when he was still with the group, the Melody Makers. It was after this post that I noticing more that he has been continuing this trend for a while now of posting these live streams of his "episodes" including various things that go beyond just his music.At the beginning of the month on April 10th, he made a post on his Instagram stating that he was going to live stream an episode, "Marley African Road Trip" featuring his brothers, Rohan and Roddie "Ninjo" Marley. The three of them had taken a trip to Africa and Ziggy took to creating what he called a docu-series on his Facebook Live. He posted one per day for the whole week chronicling his adventures with his brothers in Africa.
It is clear that he and his brothers are adamant to carry on their father's legacy of positivity and good music. What is also interesting that Ziggy is making that free through his social media this way that message stretches farther than just those he comes across in his touring. He has seemed to skip the middle man entirely. He does not have a series on Netflix or a film crew, but instead uses footage already captured to piece together these eclectic episodes to share straight to his social media.
While they are not flashy and highly edited like most episodes seen today on other streaming services, these pieced together episodes have a down-home charm to them that fans love. It is the same feeling that his music brings: simpler times and state of being. When you watch these videos, you feel you are right there at his concert or right there talking with him and his brothers. There is more of a connection there because some of the footage looks like it was filmed with your mothers old camcorder that's buried in a box in storage now. Just how their music makes you feel like you are taken back to a calmer state of mind, seeing these videos and listening to that music gives you that same easy feeling.He is now streaming his new single, "Fridays On." Much of his social media, website, and features are now emphasizing his new song. Just like his other content, this new single is free to stream.
I sincerely enjoy this song, and I am glad it is out now. Ziggy always has a great message, but I love the forwardness of this one. It gets straight to the point. Many of his other songs have these themes in them, but this song he seems to drive it home. His music is always relevant to current events with controversial topics that people feel strongly about. I love how his music pushes that message but in such a catchy way.
Ziggy has done well to promote himself on these public platforms while staying true to his music and father's legacy. His website is full of content including blog posts, music, news/updates, and more all to connect to his fans. He has taken marketing his music and content into his own hands on his own platforms, and it is refreshing. He ensures that all his fans and anyone who wants to view his content can do so freely.
I also appreciate this because most streaming services cost monthly to see their content. These little episodes are right on his Facebook so long as you catch them live and in the moment. The fact that easily accessible like this makes you feel this is done more for the fans and the love of music and not to make a quick buck or stay in the spotlight. They are all about spreading their father's legacy, and making this accessible to all audiences gives a deeper meaning to that fact. Makes fans like me feel that these artists are a few left who still care most about making music.
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